Surprise and Delight
Building Customer Loyalty with Thoughtful Action
One of the most effective ways to nurture client relationships and enhance customer loyalty is implementing a “Surprise & Delight” process. This is a way to show your clients that you’re thinking about them, and that you care about what’s important to them. In fact, studies show that memorable experiences created by a “Surprise and Delight” effort make clients feel more listened to and more appreciated.
“Surprise and Delight” has a direct impact on retaining clients as well as acquiring new clients through referrals.
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